Employer : Leading MNC
Profile : Assistant Director- Internal Content Marketing
Job Location : Mumbai / Hyderabad / Gurgaon
RESPONSIBILITIES
Assistant Director, Internal Content Marketing, Brand, Marketing and Communications (BMC)
As internal content marketing lead, you will spearhead firm's efforts to introduce and build new communication and engagement platforms on audio visual channels. You will spreadhead the employer brand narrative to the internal audience by creating impactful strategies and stories as feature stories, podcast etc.
Your role will help us represent GDS as an aspirational/engaging workplace for our employees, showcase our employer value proposition, workplace and culture, and expand the brand presence in locations.
Being the MNC brand custodian, you will build and establish processes, procedures and guidelines for launch and use of GDS Radio, and will work with cross functional teams to create new age story telling for communication and engagement
The opportunity
Are you a passionate story teller, solution-driven strategic thinker, a highly motivated individual, a go-getter who thrives in a challenging environment? Are you passionate about people, guiding and leading the team towards development? Then this is the place where you get to build your career. MNC GDS is a global organization that provides you with exposure across the globe.
You will be working on launching and establishing new age audio-visual story telling platforms. You will be planning and directing global campaigns. You will collaborate across functions and locations to identify compelling stories and create engaging content
MNC believes in Purpose and supports its employees with all the required gear to achieve their personal and professional Purpose. Your career is yours to build.
Your responsibilities
· You will be primarily responsible for creating and managing the MNC GDS audio-visual platform – introducing new ways of communication and engagement which are driven by storytelling. Your responsibilities will include:
· Introduce the re-imagined audio-vidual channel across all GDS locations.
· Manage the content for the platform.
· Create a launch and adoption plan for the platform.
· Advise MNC leadership and cross-funcational teams on how to effectively use podcast and radio style programming of effective story telling.
· Liaison with other teams and social networks to secure better content placement, understand new channel opportunities and increase performance.
Skills and attributes for success
· 12 to 15 years of experience in feature story telling, radio or podcast.
· Well versed in the digital and technology landscape. Excellent editing and programming skills.
To qualify for the role, you must
· Be an established professional with a minimum of 10 years of experience in content creation
· Have experience with radio/FM channels
· Have successfully executed an extensive employee advocacy program
· Worked closely with executive leadership on multiple projects and have been able to influence their decisions
· Have experience in internal communications
Ideally, you'll also
· Be passionate about new digital technologies and communication methodologies
· Have experience in working with global brands and have managed campaigns across geographies
· Be keen to look the obvious creative solutions
· Have in-depth knowledge of audience segmentation and targeting platforms
· Have experience in employer branding campaigns
· Have experience in developing and launching programs for large and matrix organizations
What we look for
· An enterprising leader who is creative, innovative and decisive
· Ability to decode complex briefs to identify the campaign goal while continuously working towards the long-term vision of the overall MNC GDS brand and business needs
· Ability to work in a fast-paced environment, multi-task, be flexible and prioritize to complete projects in tight timelines without compromising on the quality
· Impeccable attention to detail, follow branding guidelines and MNC's communication policies
· Excellent copywriting, editing, and storytelling skills, as well as strong verbal communication skills
· Proven capability to translate the business plan into high-quality, relevant, audience-centric communications
· Advanced listening and interpretation skills
· Strong experience managing and advising senior stakeholders
· Strong influencing abilities, significantly influencing without authority
Please send your CV with the below details if this suits your requirement:
1. Current Salary ( Fix and variable )
2. Expected Salary
3. Current Employer
4. Current Location
5. Notice Period
6. Ok for Hyderabad / Mumbai / Bangalore Location-
7. Ok for Work from Office – Yes / No
Regards
Saket
Phenom Placement
saket@phenomplacement.com
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