Employer - Leading Paints Company
Profile:
1. AM - Design Communication - Experience - 2 - 8 Years, Mumbai
2. AM - Design (Space) - Experience - 2 - 8 Years, Mumbai / Bangalore
3. Manager - Design Excellence - 4 - 10 Years, Delhi / Bangalore
Qualifications - B.Des / M.Des
Roles & Responsibilities:
1. AM - Design Communication
- Work with the Category Brand Managers and external vendors to develop catalogues and other marketing collaterals for AP label product, physical/Digital category Catalogue creation
- Work closely with the Category and product designers to establish best way to represent products digitally.
- Support field teams from BH Stores, BHS, Color Pro, Fabric Channel with Product Training to effectively pitch the furniture category.
- Content of BH Categories for BH.com, BHS & BH Stores and BH shop
- Content for Social Media/Digital outreach (ex of BH.com/BH Insta handles)
- Creating Image banks through Shoots etc.
2. AM - Design (Space)
- Insight Generation by user research, market understanding competition study and business needs.
- Trend Analysis, CMFT Research and User mapping for need identification
- Understand different customer profiles and design spaces suited to different use cases and bring in
regional and cultural flavors
- Design seasonal theme based inspirational space designs incorporating the AP POV.
- Develop moodboards incorporating seasonal trends. Material boards for usage by the end consumer.
- Work on translating the overall Design philosophy as it gets created.
- Own the innovation aspect on spaces.
- Custodian of Visualization on the 3d visualizer - innovation and databasing.
- Curate the individual and set of assets on 3d visualizers and d2m
- Work closely with on field teams adoption and feedback into the catalogue.
- Working closely with Field Readiness team for training module roll out.
- Benchmarking designs to that of competition- Identifying improvement/training areas
- Working with a Design Custodian panel to constantly upgrade designs
3. Manager - Design Excellence
- Identify the best design practices around the Décor industry.
- Implement the best practices through regional team members.
- Training and skill development on processes, materials, finishes etc.
- Owner of the design quotient and design scores for the cities.
- Standardization of process and design collaterals.
- Work on effective customer interaction and engagement.
- Find areas of improvisation through regular audits of WIP designs and executed sites. Ensure standard process implementation through audits.
- Keep constant touch base with customers for regular feedback and bring the insights back to the city teams.
- Conduct workshops through established industry practitioners, academicians for design improvements.
1. Current CTC
2. Expected CTC
3. Notice Period
4. Applying for which position 1 / 2 3
Thanks and Regards,
Ashok |
